Pantone declares ‘living coral’ as 2019 color of the year

 

The “living coral” symbolizes “our innate need for optimism and
joyful pursuits,” said Pantone of its pick for the 2019 color
of the year.

The US company, an authority in the design industry, explained
its decision as a “reaction to the onslaught of the digital
technology and social media increasingly embedding into daily
life.”

“We are seeking authentic and immersive experiences that enable
connection and intimacy,” according to Pantone, adding that the
color “encourages lighthearted activity” with its “engaging
nature.”

Of what it looks like, Pantone described the living coral as
“an animating and life-affirming coral hue with a golden
undertone that energizes and enlivens with a softer edge.”

It follows ultraviolet, which was named the 2018 color of the
year.

“Color is an equalizing lens through which we experience our
natural and digital realities and this is particularly true of
the living coral,” said
Pantone executive director Leatrice Eiseman
.

“With consumers craving human interaction and social
connection, the humanizing and heartening qualities displayed
by the convivial living coral hits a responsive chord.”

Be the first to comment

Leave a Reply

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.